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When he decided to leave Sony altogether, there was this big party at a Mexican restaurant.

Steve Barnett had been at Columbia for a while. I’d been doing promotion for a long time, and I’d always had a desire to run a company. Why did you leave? I was ready for a change. To this day, Saturn is the first executive in the office and the last one backstage after a concert. She became president of Caroline in 2018 and president of the reconstituted Virgin in 2021. Thus, in 2015 Saturn was named GM of Caroline, in which capacity she doubled the company’s marketshare, scoring 14 platinum and 17 gold certifications, as well as #1 debuts from Migos, XXXTENTACION and NF and splashy bows for Lil Baby, Trippie Redd, 6ix9ine and Huncho Jack. and push Incubus’ “Megalomaniac” and Modest Mouse’s “Float On” up the Alternative radio chart.

In deciding who should help run it, Barnett knew precisely whom to call it was the same innate leader he’d tapped when relaunching indie darling Harvest Records in 2013 and the same promotion machine he’d spent nine years with at Epic Records, where he’d witnessed her break Oasis in the U.S. It became part of the newly formed Virgin Music Group in September 2022. Meanwhile, Universal Music Group ruler Sir Lucian Grainge and Steve Barnett, Capitol Music Group’s topper at the time, made the call to relocate CMG’s distribution arm to the West Coast, empowering Caroline, its independent-services division, which now operates as Virgin Label & Artist Services. For the first time, streaming was generating more revenue than physical sales and digital downloads, and artists were developing a more direct relationship with their fans than ever before. When streaming began to snowball in 2015, so did the popularity of the independent distributor. Few executives embody the phrase “do it yourself” like Jacqueline Saturn.